CHARLOTTE, N.C. -- Find a penny, pick it up, all day long you'll have good luck! That may hold true for those who find a truly 'lucky penny' in Charlotte.

Ally Bank has launched the Ally Lucky Penny Campaign to show the importance of valuing every cent.

The company has created 100 lucky pennies, each worth $1000.

The catch?

They've hidden the pennies in plain sight in select cities, one of which is Charlotte. Those who think they've found an Ally Lucky Penny can go to their website and enter the code on the back of the penny to find out if they can cash out on their penny.

Hints on where to find pennies are being posted to the Ally website and Twitter:

Penny for our thoughts? We know what we'll be doing after work!