Finding the perfect gift for mom can be difficult but one local store combines sentiment and humor to get the job done.

Swoozie's in Friendly Center is a jewel in the crown of the shopping center.  Their staff told us that the store's goal is to connect with people and make the shopping experience more personal.  One employee said, "It's very important that I greet the customer in the right way and even remember the names of the family so I can chat about their kids or relatives and they will recognize that I knew all of that."

Swoozies is immersed in the world of gifts and invitations. Half of the store features invitations and stationery and the other half is devoted to gifts, many of them being personalized. The gift area of the store is theme based. It changes with the seasons, but also features a couple of staples including birthdays and wedding that customers have come to expect of Swoozie's. 
They offer items for children's birthdays, anniversaries and even engagements. Swoozies says they are also passionate about their community and are frequently active with local cancer research foundations and charitable organizations in the cities they serve.
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Swoozies is located at 3334 West Friendly Avenue, Suite 115 in The Shops At Friendly. They're phone number is (336) 856-2406. If you want to reach them online you can find them at