GREENSBORO, NC -- For 70 years the denim icon, Wrangler, has called Greensboro home and now they're celebrating with a limited-time only, pop-up store right in the heart of the city.

The Wrangler Pop-Up Shop will only be only for two months - just in time for the holidays - on 314 S. Elm Street. The store opens on Friday, December 1st at 11 a.m.

It will feature the brands 70th-anniversary collection, the Peter Max line, the traditional "Cowboy" cut and designs, their European collection and, a hometown feature, the 27406 line that is made in Greensboro with White Oak denim.

The store celebrates heritage with a fashion museum-like feel showcasing all of the various styles throughout the years. From rachers to rockstars, Wrangler has outfitted famous faces for decades.

The shop is open from 11 a.m. until 8 p.m. Wednesday through Thursday and noon until 6 p.m. Friday and Saturday.