GREENSBORO, NC -- Say "cheese!" The Piedmont Triad's first Cheesecake Factory opens Tuesday at 11:30 a.m., bringing an immediate 255 new jobs to the area and immeasurable new business to the Friendly Center.

Until now, the closest Cheesecake Factory location was Durham.

WFMY News 2's Good Morning Show was live in the new Greensboro restaurant Tuesday morning, as staff made the final preparations for the grand opening.

Senior director of public relations Alethea Rowe said Cheesecake Factory executives picked Greensboro as the next location because of the existing success of the shopping center. Plus, she said many patrons have asked, for years, for a Cheesecake Factory in Greensboro.

The Greensboro store is the 191st location nationwide. Rowe said more than 7,500 people have applied for jobs there, and even though the initial jobs have been filled, prospective employees can still apply for future openings.

The Cheesecake Factory does not take reservations, and tables are on a first come, first served basis. Rowe acknowledged parking in front of the restaurant is limited, so she suggested patrons look for spots in the surrounding shopping center.


MON - THU 11:30AM - 11:00PM
FRI - SAT 11:30AM - 12:30AM
SUN (BRUNCH SERVED 10:00AM - 2:00PM) 10:00AM - 11:00PM


3124 W. Friendly Ave., Greensboro, NC 27408

Intersection of Pembroke & W. Friendly Ave (adjacent to US Post Office)