Coca-Cola Co. said Wednesday that it would replace no-calorie Coke Zero soda in the U.S. market with Coca-Cola Zero Sugar after foreign sales of the new recipe and brand showed encouraging signs.
To avoid the inevitable comparisons to the New Coke brand that flopped in the 1980s as a reformulated replacement for Coca-Cola, the beverage giant spent more than five years on research, recipe mixing and testing of Coca-Cola Zero Sugar before starting sales.
The company on Wednesday reported flat beverage sales globally for the second quarter but said it was encouraged by the performance of no-calorie and low-calorie sodas in foreign markets. Sales of drinks prepared for immediate consumption also provided a lift.
The beverage giant's total drink sales were effectively unchanged, compared to a year ago, but the company said the performance of Coca-Cola Zero Sugar was a bright spot.
Now sold in more than 25 markets, the drink is set to hit the U.S. in August, Coke said Wednesday. Sales of no-calorie and low-calorie drinks rose in the "mid single digits," with Coca-Cola Zero Sugar in the "double digits," the company said.
After Coca-Cola Zero Sugar hits the U.S., Coke Zero will be phased out.
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Altogether, core revenue rose 3% for the period, compared to a year earlier. Net revenue fell 16% to $9.7 billion, though that was because the company is transforming bottling operations into franchises and experiencing a slight hit due to unfavorable currency rates.
"Our performance gives us confidence that we will achieve our full-year financial objectives even in the face of challenging conditions, and also demonstrates further success in evolving our portfolio to meet changing consumer tastes and preferences," Coke CEO James Quincey said in a statement
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