Greensboro, NC - Sandwiched between Black Friday and Cyber Monday, "Small Business Saturday" gives local businesses an opportunity to shine.
"People who maybe wouldn't normally think to come out and shop at a local business are reminded because it's important for Small Business Saturday," explains Elizabeth Newsome, ME & E Co-Owner.
This push to shop local has paid off. Each gift wrapped and knick-knacks sold makes this Saturday more profitable for ME & E than the biggest retail day of the year, Black Friday.
Across town at Mack and Mack, owner and designer Robin Davis has had the same success.
"My second customer today came in because of American Express. She went online and saw which businesses where participating so she came here and spent her money," said Davis. "I thought 'Wow, this really does work!'"
When you shop at Mack and Mack or ME & E, or any local business, these women say you find more than a great outfit or the perfect gift.
"It really comes down to dollars. You're keeping your dollars here," said Davis.
"We really want people in Greensboro to be constantly aware, and not just to support small businesses on this day but hopefully year round," said Newsome.
Small businesses represent 98% of all businesses in North Carolina, and they employ about 47% of the work force.
Economists say for every $100 spent in a local store, $68 stays in the community.
WFMY News 2