Greensboro, NC -- The Greensboro Coliseum is host to the men's ACC basketball tournament this week, but that's just one of dozens of events held at the Coliseum Complex throughout the year.
The Coliseum has become a centerpiece in the City of Greensboro.
Where would we be if the Coliseum had never been built?
WFMY News 2's Lauren Melvin took that question to Greensboro Mayor Robbie Perkins.
"I think our life would be significantly different without the Coliseum. To have the opportunity for our city to engage with major sporting and entertainment events, is something that's unusual in a city of this size," said Perkins.
According to Perkins, without the Coliseum, the City of Greensboro would certainly have a different feel.
Last year, the Coliseum hosted 1,016 days of events.
Of course there are only 365 days in a year, but at the Coliseum, different events can take place in different parts of the campus at the same time.
The campus includes an aquatics center, an arena, an amphitheatre, a special events hall and the War Memorial Auditorium.
Perkins said the facilities and the events translate into heads and beds.
"The folks that come in here stay at our hotels and visit our restaurants and shop in our community. So, they churn dollars through our local community in large numbers. So, it's significant for our local businesses," said Perkins.
Last year, 1,433,182 people attended events at the Coliseum.
Perkins said in a given year, the Coliseum complex contributes about $200 million to the local economy.
According to Perkins, the money comes from sales tax revenue and hotel/motel tax revenue from the people attending events at the Coliseum, and other money they're spending at local businesses.
According to Andrew Brown, the public relations manager for the Coliseum, the Men's ACC Tournament alone has a $22 million impact for the City of Greensboro.
Perkins added that the Coliseum puts Greensboro on the map.
"It's something that's unusual in a city of this size. So it kind of gives us a big city feel in a city that really is southern in its hospitality, and has created an image of tournament town, that really is recognized nationwide," said Perkins.
This weekend, televisions across the country will be tuned into the ACC Tournament. And when people watch, they see the teams and the games, but they also see Greensboro Coliseum written on the floor.
WFMY News 2