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AOL Founder's $20 Million Investment in Lexington Company Lolly Wolly Doodle

11:45 AM, Jun 13, 2013   |    comments
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Lexington, NC -- Co-founder of AOL Steve Case announced Thursday his company Revolution Growth will invest $20 million in the Lexington, NC-based company Lolly Wolly Doodle--founded by first-time entrepreneur and mother of four Brandi Temple in 2008.

Case said Revolution Growth's investment will help the Lolly Wolly Doodle company scale its operation, more deeply engage with customers, recruit additional executive talent and expand its market presence online and offline. 

On her company's website, Temple explained she learned how to sew at a young age.  When she became a mom, as she wrote on her site,  "I starting sewing clothes for my young girls as a hobby, because I couldn't find anything in stores that matched and was tasteful and fun... At one point, I had purchased too much fabric for a pattern.  I figured there had to be others just like me searching for the same, fun dresses--so I decided to make a few extra items and sell them on an eBay store."

Within two weeks, that eBay store got so many orders that Temple had to transfer her online transactions to Facebook.  Since then, her company has expanded into a booming social commerce apparel company--a Made-in-the-USA company that is now the largest company in the world transacting on Facebook. 

Of the decision to invest in Lolly Wolly Doodle, Case said Revolution Growth invests in companies that can "change the world."  WFMY News 2 will be talking with Temple via Skype on Thursday afternoon and will provide updates on this story on the evening newscasts.

 

 

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