Greensboro, NC - After more than a year of construction, the SciQuarium is opening its doors on Saturday at the Greensboro Science Center, becoming North Carolina's first inland aquarium.
The SciQuarium features a wide variety of animals and fish, including African Penguins, sharks, otters, fishing cats, eels, and many more.
The SciQuarium is just the first phase of a $32 million dollar expansion and renovation at the Greensboro Science Center. $20 million dollars is funded by a bond referendum. The 23,000 square foot facility is open seven days a week, from 9:00am - 5:00pm.
The Science Center tripled its marketing budget this year. The goal is to make sure as many people as possible know everything that is available at the museum.
"I'm not even sure 50 percent of Guilford County is fully utilizing us. That's stage one. Then, we reach to the full Triad. We have a million people within a 60 mile radius, yet our attendance is only about 300,000 people a year. So, we have a huge market to grow into," Executive Director Glenn Dobrogosz said.
There are also billboards, television commercials and radio ads running in larger cities like Raleigh and Charlotte.
"When all of this starts to really gel and we truly have this mega attraction we are dreaming of, there is no doubt we will be a statewide attraction," Dobrogosz said.
The next two phases of the center's renovations include a complete overhaul of the museum and an endangered species village.
For the first time in nearly a decade, Biltmore is not our state's most visited museum or historic attraction. Instead, it's the science museum in Raleigh. As the rest of the Greensboro Science Center project unfolds, the goal is to get Greensboro at the top of that list.
Part of the strategy is to do the upgrades and renovations over a period of years, so there is always something new to look forward to and keep people coming back.
"It's all about the product and the presentation. You look at the outside the facility. You look at the marketing. Everybody wants to see something one time and discover it. Then, the product and quality of the attraction will bring them back time and time again," Sam Rogers, publisher of the Carolina Heritage Guide, said.
For more information, visit Greensboro Science Center Aquarium Museum Zoo website.