Winston-Salem, NC -- Millions of dollars and more than 1,100 hotel nights booked, all for the Winston-Salem Open.
Thousands of tennis fans are spending the week in the Triad for an international tournament with international exposure.
WFMY News 2's Patrick Wright explains how this tournament is jolting our local economy.
Shopping, food and tennis are bringing millions into our local economy. And, business owners say exposure from the Winston-Salem Open is more valuable than any ad campaign.
"It's absolutely awesome for us," said Bert Bolick, manager of Team Connection in High Point. "Nationwide exposure on CBS, on ESPN, in front of a tennis crowd. So it's absolutely phenomenal for us."
"The Wyndham and the Winston-Salem Open going back-to-back provides a wonderful opportunity," said Winston-Salem Open tournament director Bill Oakes. "Not just for the Triad, but for the entire state of North Carolina."
The Open brought in $7 million in its first year and another $4.5 million last year. With the Wyndham Championship last week, local economies are feeling the surge.
"So both tournaments are providing great exposure," said Oakes. "Hotel rooms, economic impact, people walking the streets. Who could want anything more for an area like ours?"
Fans say they also enjoy what the Open has to offer.
"Just the atmosphere, you know," said tennis fan Melissa Sher. "It's great for the economy in this area, especially with Winston-Salem and it being so small. It's a great way to support the community."
But this week, it's not so small. The bright lights are pointed right at all of us.
WFMY News 2/WS Open