Charity Runs: Where The Money Goes

GREENSBORO, NC-- Charity races are pretty common. You get exercise and the charity gets your entrance fee. Or do they?

Yes and No! Here's the yes: 100% of the entry fee in the Sheffield 5K went to the United Way of Forsyth County.Sponsors covered all the race set up costs. And those costs can really add up. But not every charity race works that way. Take a look at these numbers.

The March 1013 Color Me Rad race made $322,000. Expenses were $284,000 for things like facility rental, merchandise and paint. That left $38,000. The company made $18,000. Special Olympics of North Carolina got $20,000 which was an average of $2.85 of each runner's entry fee.

9,000 racers crossed the finish line for The Color Run in Winston-Salem in 2013. 88-cents of each runner's entry fee went to Big Brothers/Big Sisters. That's a total of $8,000. The race made an estimated $315,000 dollars in entry fees, before operating expenses

88-cents. That's it? Are you OK with that? Are the charities? Some are and there is a reason why.

Pam Stuber of Big Brothers/Big Sisters says, "What's priceless for us is that relationship and in the community and the thousands of people are getting together when they go along the race course and they see banners about the Big Brothers Big Sisters and they see pictures of our bigs and littles together."

Bottom line, if you're concerned about where your money is going or how it's being spent -- ask!

You need to ask the run organizers or charity organization. There is no law requiring the runs to file paperwork. But many run organizers do file a form with the state which details their finances.

You can find out if your organization filled out one of those forms by checking with the

Secretary of State Charitable Solicitations Office.


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