Food Labels: Can You Believe The Do-Gooder Claims?

Lots of companies and brands market their charity work, but how do you know what you see on the product box in the store is true? Consumer Reports dug into two brands it says is worth the price.

Endangered Species Dark Chocolate

It costs $3.00/ounce. The company says it has given $850,000 over the past three years to help animals. One of those groups is the African Wildlife Foundation. You can buy the chocolate at Earth Fare, Vitamin Shoppe, or Whole foods.

Peace Cereal: Ancient Grain Blend

It costs $5.50 for an 11-ounce box. The company, owned by Post cereal, says it donated $30,000 in 2013. It's given money to Rolling Dog Farm (an animal rescue sanctuary), the National Breast Cancer Coalition, the Ovarian Cancer Research Fund and the National Park Foundation. You can buy the cereal at Whole Foods.

Two websites you can use to check out those charity claims on your food: and


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