ACC Tournament Brings $27 Million to Greensboro Economy

GREENSBORO, N.C. -- The Greensboro Convention and Visitors Bureau said it estimates this year's ACC Tournament will bring in $27 million--$22 for the men's tournament and $5 million for the women's tournament.

This revenue projection is generated from several factors--largely the hotel/motel tax, restaurants, shopping, transportation and tickets from the Wednesday games. Other tickets were allocated to and sold via each school.

Most hotels, including the Hampton Inn and Suites on High Point Road, in the Coliseum corridor have been sold out for months. The Hampton is at full capacity again after losing a few reservations due to a power outage during last Friday's ice storm.

Hotel general manager Karen Grissom said the Hampton Inn has been sold out this weekend for the past several months, and one guest told WFMY News 2 he booked his reservation 50 weeks ago. Other guests were asking Grissom how soon they could book room reservations for next year's tournament.

The Bureau said the revenue estimates are similar to what they were last year. Until the ACC Tournament concludes, however, the Bureau said it will not know whether this year's tournament will bring in more money than last year's. But, Bureau president Henri Fourrier said there are new factors to consider.

This year, both the men's and women's tournaments are in Greensboro, and the tournament is one day longer than usual. However, there also are unchanging factors--such as the finite number of tickets sold. Hampton Inn guest and Virginia fan Don Cherry said he believes Greensboro could maximize ACC ticket sales if tickets were sold in two sets--Wednesday/Thursday and Friday/Saturday/Sunday--thereby reserving extra tickets and seats for fans of first- and second-round teams who end up advancing into the finals.

Greensboro will again host the ACC Tournament in 2015, but Washington, D.C. will host it in 2016. The locations for the event in the years 2017 through 2021 have yet to be determined.


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