WINSTON-SALEM, NC-- For many kids, getting a full ride to play college hoops is the ultimate dream.
That includes 16-year-old Brandon Childress. He plays for East Forsyth High School but his commitment goes far beyond the average student athlete. He's already being recruited by Davidson College and Loyola Marymount University in California but he has his eye on something specific.
Brandon wants to play in the ACC and then professionally overseas or in the NBA, following in the footsteps of his father, Randolph Childress.
Brandon spends about 16 hours a week on basketball, from early mornings with Kenneth Bates to lifting and strengthening on weekends.
"To be a real basketball player, it's a lifestyle. It's not a set amount of time, it's something that you live," said Bates, CEO of LAABWORK, an elite basketball group.
Bates added, "The main reason parents bring their kids to me is because they see potential in their kids. They see their kids have potential to one day achieve a college basketball scholarship."
Brandon's parents are also committed to helping him fulfill his dreams.
"You always want what's best for your child so you make the investment now so later on in college hopefully, a scholarship will come through so it pays off, said Jen-Ai Childress, Brandon's mom.
Jen-Ai Childress added, "From the time he was 9 to probably about 15, AAU wise, we probably pay about 45 to 50 thousand dollars just traveling."
Kenneth Bates trains kids as young as five-years-old to forty-year-olds that play overseas. His pricing depends on the individual. Just this year, 17 of his kids received college basketball scholarships.
Another one of Kenneth's trainees is Harry Giles. At 15, Harry is the number one high school player in the country being recruited by Duke, Kentucky, and UNC.