LAS VEGAS -- NASCAR has announced Monster Energy will take over as title sponsor of its top series in 2017, ending a lengthy process of finding a replacement for Sprint.
It was not immediately announced what Corona, California-based Monster Beverage Corporation will pay for the naming rights deal or how long the agreement runs.
NASCAR Chairman Brian France made the announcement Thursday at the Wynn Las Vegas, site of Friday's season-ending awards banquet.
Cellular company Sprint ended its 13-year run as title sponsor following the 2016 season, which ended last month with Jimmie Johnson winning his record-tying seventh series title.
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