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GREENSBORO, N.C.-- The "Brand Your Biscuit" competition kicked off Saturday in Greensboro.

The competition started with a 5K Campus Scramble Saturday morning. The event is part of a week-long celebration of Greensboro's thriving entrepreneurial community, its seven colleges, and its 50, 000 college students.

The goal of Biscuitville Week is to engage the surrounding community, as well as local entrepreneurs, in a series of events designed to help inspire creativity. The events also help the Interactive Resource Center which works with the homeless in Greensboro.

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