GREENSBORO, NC -- "Artisan", "Real", "simple", "fresh", "premium". Those are the new "it" words you're seeing on boxes and labels.
But how legit are the descriptions? Consumer Reports broke it down.
When you see "Real" , you might think local, natural and maybe high quality.The truth is there's no rule for how the word must be used on labeling. Bottom line: "Real" doesn't guarantee chemical-free of unprocessed foods.
Let's look at "Premium." Four out of 10 consumers surveyed by Technomic think "Premium' means it's better for you.There's no defined meaning for "Premium. Bottom line: "Premium" means nothing health-wise. It's just another marketing tool to get you to buy, buy, buy.