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GREENSBORO, NC -- "Artisan", "Real", "simple", "fresh", "premium". Those are the new "it" words you're seeing on boxes and labels.

But how legit are the descriptions? Consumer Reports broke it down.

When you see "Real" , you might think local, natural and maybe high quality.The truth is there's no rule for how the word must be used on labeling. Bottom line: "Real" doesn't guarantee chemical-free of unprocessed foods.

Let's look at "Premium." Four out of 10 consumers surveyed by Technomic think "Premium' means it's better for you.There's no defined meaning for "Premium. Bottom line: "Premium" means nothing health-wise. It's just another marketing tool to get you to buy, buy, buy.

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