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UNDATED -- Techies around the nation and world are talking about the phone that comes out Friday. it's not the iPhone 6 or next Samsung Galaxy. It's the first phone ever made by Amazon.

The Amazon Fire smartphone is loaded with new features, including 3-d video, pictures and maps. But is it worth it? Jefferson Graham with our partners at USA Today got his hands on it early and shared some of his pros and cons.

PROS

  • Unlimited photo sharing. Every picture or video you take saves to the cloud, for free.
  • The cool features! Multiple cameras allow it to shoot in low light, and it has a 3-D screen.
  • Firefly: Point the phone at a product, listen to a song, watch a t.v. show, and the phone's firefly feature can figure it out.

CONS

  • Price: Graham said the price is too high. It's $199 (16GB) or $299 (32GB) on on two-year AT&T contract. Without a contract, it's $650!
  • Graham didn't love the contract either. He felt Amazon should have made it more available to people without requiring a contract of any form.
  • Designed to shop! He said, "The phone is a virtual cash register for Amazon." Firefly recognizes 100 million different items. Graham said, "Its been designed as a way to sell you products all day long and I want no part of it. It's a money pit and I'm staying away."

In the end, you decide. Again, its available Friday.

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