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GREENSBORO, N.C. -- A boxing legend spoke about the journey to becoming a champion Thursday night.

Sugar Ray Leonard served as the keynote speaker for the Guilford Merchant's Association annual dinner at the Koury Convention Center. He talked to the crowd about determination and how putting in the extra effort helped him become a champion.

Past speakers for GMA's annual dinner have included Terry Bradshaw, Joe Theismann, and Kyle Petty.