GREENSBORO, N.C. – Belk announced their opening dates for the new flagship store at Friendly Center.

Officials tell WFMY News 2 the brand-new home department will open on July 25 with a ribbon cutting ceremony, giveaways, and other special promotions.

The main store has undergone a complete renovation and will re-open on October 15.

"We are excited to open our first flagship store in the Greensboro area," said Bill Roberts, chair of Belk Northern Division based in Raleigh, North Carolina. "We are committed to providing our customers in the Triad with a high-quality shopping experience and the brands they trust to support their modern, Southern lifestyle."

The $9.2 million project will allow Belk to expand their products in women's apparel, shoes, accessories, handbags, cosmetics, and home. Officials say they will also be able to add larger assortments of premium brands such as Calvin Klein, Coach, Kate Spade, and Benefit Cosmetics.

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