GREENSBORO, N.C.-- A House of Blues venue will soon open in downtown Greensboro.
Mayor Nancy Vaughan, other city leaders joined the Greater Greensboro Entertainment Group to announce the project on Thursday.
"We are extremely excited about coming to the Triad and doing all the booking and entertainment for this venue," said Jim Mallonee, senior VP of talent for southeast arm of House of Blues Entertainment.
The venue will be located inside the former Allure Nightlife at 117/119 South Elm Street.
The goal is to have a live music venue which will host local and national artists and accommodate a crowd upwards of 800.
"You're not only walking in with a smile on your face but you're walking out with a smile on your face because you saw that artist and it was up close and personal," said Rocco Scarfone.
The announcement is drawing excited among some of the downtown business owners.
"I'm excited to hear any new businesses opening up on Elm Street. I think we really want to build Elm Street as a place to come for all of us down here," said Steve Mitchell who owns Scuppernong Bookstore not far from the proposed venue. "The impact for us would be more people in the store, possibly more lunch and dinner business and just people coming downtown and seeing everything downtown Greensboro has to offer."
Sam Helmi, owner of Koshary restaurant is also looking forward to the foot traffic the venue might bring.
"The more traffic in the downtown the better it is for everybody," Helmi said.
Right now, there's no name for the venue but investors plan to hire 20-30 people to work there once it opens the first week of November.
"Usually, I go to Chapel Hill, there's a lot of music venues there, and Raleigh and stuff like that. So it's exciting another one here," said Catherine Wright.
Greensboro Mayor Nancy Vaughn who attended the announcement said this about the news:
"When you think of the House of Blues, you immediately think about great live music, cool venues, and big cities," says Greensboro Mayor Nancy Vaughan. "It's exciting that Greensboro is going to be part of this network thus adding a welcome addition to the entertainment options coming to downtown Greensboro, truly making our downtown a place to be and be seen."