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Today police began another traffic enforcement campaign. For the next eight weeks, an increased police presence will be along the two-mile stretch between Meadowview Road and Groometown Road.

GREENSBORO, N.C. -- The Greensboro Police Department launched a traffic safety enforcement initiative on High Point Road Wednesday, in an effort to crack down on reckless driving.

Police have slated the initiative to last eight weeks. During that time, an increased police presence will patrol the two-mile stretch of High Point Road between Meadowview Road (near Four Seasons Town Center) and Groometown Road.

The initiative follows two similar campaigns within this past year on Wendover Avenue and Battleground Avenue, in which police issued thousands of citations for driving violations.

Officer T.J. Sadler said the Greensboro Police Department decided upon High Point Road as the location for its next initiative due to the road's high volume of both car and foot traffic, six-lane structure and location between schools.

Sadler said police anticipate the most common violations for which citations will be written include following too closely, failure to wear a seat belt and speeding. The speed limit on the stretch of High Point Road on which the initiative will happen is 35 miles per hour.

Last year, during the same eight-week period, police recorded 27 crashes (seven involving personal injuries), 61 seat belt violations, more than $83,000 in property damage and 61 non-traffic crimes along the roadway.

Sadler explained there is a proven correlation between increased traffic enforcement and decreased rates of more serious crimes. The Greensboro Police Department implemented a model called the Data-Driven Approaches to Crime and Traffic Safety (DDACTS) in 2008, in which police use high visibility traffic enforcement tactics to reduce crimes in areas in which crimes are often concentrated.

After the campaign on High Point Road ends, Sadler says police will continue to periodically enforce the initiative for the next 10 months.

Read related story: Police Release Results of Battleground Ave. Crackdown

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