Online video site YouTube has kicked off its paid subscription plan where a small group of channels can charge a monthly fee for their content.
There are 53 channels available in this pilot program, including UFC, Jim Henson Family TV (Sesame Street) and National Geographic Kids. All channels have 14-day free trials, followed by subscription fees starting at $0.99 a month.
YouTube says they'll start rolling out more paid channels in the coming weeks.
"Just as the partner program empowered creators to take their channels to the next level, we look forward to seeing how this great community of creators moves ahead with a new way to reach the fan communities that made their channels a hit," reads a blog post from YouTube.