DALLAS -- Pizza Patron, a Texas-based pizza chain, says it is being censored because of the name of its new pie.
The name, La Ch!#gona, uses a popular Mexican slang word that can mean something really good or really offensive.
Pizza Patron says they are confused by the media's decision to censor the name. In a statement, the company said:
"Our new La Ch!#gona pizza seems to be causing a lot of challenges for news media outlets," said Andrew Gamm, brand director for Pizza Patrón. "There is a great deal of misunderstanding surrounding the word "Chingón" and how it is commonly used in today's culture, particularly among younger Mexicans. Although the term sounds similar to a common Mexican profanity, it is not intended to offend. On the contrary, it is a compliment of the highest order."
In a separate post, the company defined the word as, "said of a person who is competent in an activity or knowledgeable in a specific area."
The company says it markets to a Mexican-born consumers and wants its products to connect at a very deep level.