104 4 LINKEDINCOMMENTMORE

DALLAS -- Pizza Patron, a Texas-based pizza chain, says it is being censored because of the name of its new pie.

The name, La Ch!#gona, uses a popular Mexican slang word that can mean something really good or really offensive.

Pizza Patron says they are confused by the media's decision to censor the name. In a statement, the company said:

"Our new La Ch!#gona pizza seems to be causing a lot of challenges for news media outlets," said Andrew Gamm, brand director for Pizza Patrón. "There is a great deal of misunderstanding surrounding the word "Chingón" and how it is commonly used in today's culture, particularly among younger Mexicans. Although the term sounds similar to a common Mexican profanity, it is not intended to offend. On the contrary, it is a compliment of the highest order."

In a separate post, the company defined the word as, "said of a person who is competent in an activity or knowledgeable in a specific area."

The company says it markets to a Mexican-born consumers and wants its products to connect at a very deep level.

Read or Share this story: http://www.wfmynews2.com/story/news/weird/2014/03/18/pizza-patron-censored/6569189/