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Going the Distance to Attract Marathon Customers

36,000 runners are expected to take part in the London marathon this weekend, with additional security deployed following the Boston marathon bombings. Andrew Potter speaks to the CEO of ASICS Europe about the business of running.

http://www.digtriad.com/video/2312869404001/1286449848001/Going-the-Distance-to-Attract-Marathon-Customers http://cdn.newslook.com/c7/c756172c5430b1c0aba0fae9c0ddb344/images/frame_0009.jpg Going the Distance to Attract Marathon Customers 36,000 runners are expected to take part in the London marathon this weekend, with additional security deployed following the Boston marathon bombings. Andrew Potter speaks to the CEO of ASICS Europe about the business of running. Alistair CameronMo FarahAsics CorporationFinancesportsnewslookUnited KingdomLondon 02:23

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