Kid Rock managed to provoke a firestorm Friday while appearing in friendly television territory.

Speaking live with "Fox & Friends" host Steve Doocy, the Michigan-bred rocker labeled liberal comedian Joy Behar a "bitch" while discussing the modern political climate.

"God forbid you say something a little bit wrong — you’re ‘racist,’ ‘homophobic,’ ‘Islamophobic,’ this, that and the other," Rock said. "People need to calm down, get a little less politically correct. I would say love everybody — except I’d say screw that Joy Behar bitch."

"You cannot say that," Doocy replied.

"I mean 'lady,' " Rock said.

Pushed by Doocy to apologize for the language, Rock responded: "I did apologize for the language. Not the sentiment."

"We don't feel that way," Doocy said. "We apologize for both."

Appearing on ABC's "The View" later Friday morning, Behar addressed Rock: "This bitch and these bitches will be happy to have you on the show and have a beer.

"What is it about me that he feels the need to say that? Who am I?," Behar said to her co-hosts. "I’m just a comedian on a show. Why doesn’t he go after the big shots?"

Rock's Fox appearance was part of a segment aired live from his new Big Ass Honky Tonk Rock & Roll Steakhouse in Nashville, where he introduced young granddaughter Skye Noel to the national TV audience. Both of them were decked out in Western attire created by famed Nashville designer Manuel Cuevas.

The Fox appearance came ahead of Kid Rock's role as grand marshal in Nashville's Christmas Parade on Saturday. His choice has prompted pushback from some in the city, including Nashville's mayor, the Tennessean reported.

Rock, who grew up in Michigan and owns multiple homes in metro Detroit, has increasingly settled in Nashville in recent years.

He's not been shy about his right-leaning, Trump-sympathetic political views: Last year Kid Rock made waves with a mock, months-long U.S. Senate campaign — which the Federal Elections Commission just dismissed as a publicity stunt protected by the First Amendment.

Fox's Doocy is well acquainted with Rock: The TV host's new cookbook features recipes from the musician's mom and fiancee.

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