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Gatlinburg climbs up the ranks in vacation real estate

Airbnb said the Great Smoky Mountains area is one of the most profitable areas across the U.S. for new hosts.

KNOXVILLE, Tenn. — A few vacation rental companies have identified Gatlinburg and the Great Smoky Mountains region as one of the top places in the country for investing in vacation properties. 

Airbnb reported Wednesday the Great Smoky Mountains region was one of its most profitable areas for new hosts in the first half of 2021.

Vacasa, a vacation rental platform, similarly said Gatlinburg was its top-performing market -- moving up from number four in 2020 with a median sale price around $320,000.

“Market conditions are always shifting, but the accelerated and lasting adoption of short-term rentals during the pandemic has had a clear impact on second home sales. The spike in guest demand and preference for new, more remote destinations is changing where prospective buyers can find the best investment properties,” said Vacasa’s VP of sales and marketing, Shaun Greer.