WINSTON-SALEM, N.C. — Champion Athleticwear, a Winston-Salem-based Hanesbrands (NYSE: HBI) label, has embarked on a partnership with USA Cycling. The first-of-its-kind collaboration will be centered on designing and creating an apparel line for the USA Cycling's BMX Freestyle National Team, including athletes, coaches and staff.
The apparel will be shown as part of the BMX Freestyle kit at the sport's debut in the 2020 Olympic Games in Tokyo. Through the partnership, Champion will receive global visibility during international competitions.
“We are proud to support the USA Cycling BMX Freestyle National Team,” said Jon Ram, group president, global activewear for Hanesbrands.
For more on the partnership, click here to read the full story on Triad Business Journal's website.