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UPS unveils 'major redesign' of driver uniforms

Part of 'company-wide transformation.'

ATLANTA — UPS is giving its 125,000 drivers a makeover.

United Parcel Service Inc. (NYSE: UPS) said Wednesday it's phasing in the first major redesign of the company's recognizable "Browns" corporate uniform since the early 1920s. The Atlanta-based logistics giant said it's the "most significant" change since the company’s drivers began wearing shorts in the early 1990s.

“UPS is in the midst of a company-wide transformation, and a significant part of that effort involves a cultural and brand shift that embraces innovation, speed and relevance,” said Chief Marketing Officer Kevin Warren in a news release. “Our new uniforms have a more contemporary look consistent with the company’s ongoing transformation efforts.”

UPS said the updates are designed to "improve driver comfort, safety and performance" with stretchy fabrics that provide better range of motion and moisture wicking to keep employees cooler.

For more details on the changes, click here to read the full story on the Triad Business Journal's website. 

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