DUBLIN, Ohio — Wendy’s is getting back into the breakfast business.
The Dublin-based fast feeder Monday said it plans to launch breakfast menus across the U.S. in 2020 with items like a Breakfast Baconator, Frosty-ccino and the Honey Butter Chicken Biscuit.
“We are well-positioned to pursue it,” CEO Todd Penegor said in a news release. “We believe we have the right team and structure in place and we put Wendy’s fan favorites on the menu to set us apart from the competition.”
It will invest $20 million in the nationwide launch and it and its franchisees expect to hire 20,000 new employees to support the business. That’s about three to four new employees per restaurant on average. The company has more than 6,700 restaurants worldwide with almost 5,500 in the U.S.
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Further details will be announced at its annual investor day in October.
For more on Wendy's breakfast history, click here to read this story on the Triad Business Journal's website.