GREENSBORO, NC -- Officers with the Greensboro Police Department are focusing on the deadly habit of texting while driving in a campaign called ‘Drive and Text, Lights are Next.’

The goal of the initiative is to reduce the number of crashes caused by distracted driving by expanding enforcement efforts and educating the public on applicable laws. The existing statute on texting and driving is limited in scope, and, there, difficult to enforce. In instances where the texting and driving law could not be applied, police have cited drivers with other applicable statutes when a mobile device contributed to a driving offense.

The Department partnered with the Guilford County District Attorneys Office to help reduce distracted driving incidents.

The campaign runs from Sept. 12 – Oct.18. It culminates with a ‘MSG 2 Die 4’, a live-crash re-enactment at Northern Guilford High School on October 19, 2017.

Police will reinforce the dangers of texting and driving with daily social media posts on GPD’s Facebook and Twitter pages.

The traffic safety unit will also be patrolling in high traffic areas such as Friendly Center, Highwoods Blvd, New Garden, around colleges and universities, Wendover Ave, Market Street, Gate City Blvd, Battleground Ave, and Spring Garden Street.

With all the advancements in technology, texting is no longer the only concern for law enforcement.

“A phone is no longer just a phone anymore,” says Traffic Safety Officer A.D. Reed. “There’s so many things it does with apps, and everything else, and we’re trying to catch up with that.”

“We’re gonna put a lot of emphasis on the major thoroughfares […] looking for people who are violating the law with texting and driving,” Officer Reed noted.

Officer Reed suggests to “put your phone down, get to where you’re going, and once you get there take a few extra minutes and do what you need to do.”

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