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NC Holding Statewide 'Booze It & Lose It' Campaign For St. Patrick's Day

North Carolina is introducing a drunk driving awareness initiative days before St. Patrick's Day.
Credit: NC State Highway Patrol
North Carolina State Highway Patrol

North Carolina is rolled out its statewide 'Booze It & Lose It' campaign for St. Patrick's Day.

The Governor’s Highway Safety Program and community volunteers kicked off the 2019 campaign at Sup Dogs in Greenville on Thursday.

The 'Booze It & Lose It' campaign runs the weekend.

The State Department of Transportation offered some facts on drunk driving:

  • 44 % of people killed in drunk driving crashed on this holiday are between the ages of 21 and 34 years old.
  • Recent statistics show that drunk driving deaths during this holiday are generally 8 % higher than the national rate.
  • 51% of all nighttime fatalities on St. Patrick’s Day were due to drunk driving.
  • Drunk driving fatalities on this holiday are 7 times more likely to take place during the night than daytime.

RELATED: I-40 'Thanksgiving Challenge' Pushes for No Deaths on the Road

In November, North Carolina was one of several states along the I-40 corridor to take on the 'I-40 Challenge,' an initiative that pushed for no deaths during Thanksgiving weekend.

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