WINSTON-SALEM, NC – A new highway billboard has a lot of people talking, and now protesting.

A protest was held on Sunday, in response to a billboard that reads, “Real men provide, real women appreciate it.”

More than 100 people gathered in Merschel Plaza in downtown Winston-Salem for the protest.

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"We are here to show people that there are many, many of us who do not agree with the sentiment of the billboard," said Molly Grace, who organized the protest. "It's saying that a man is seen as the provider for women. And we know that's not a new notion. But it's not a correct one, and it's not a right one and it's not a fair one."

A Facebook event called for all people, men and women, who think the sign is offensive to step up and do a public demonstration at Merschel Plaza in Winston-Salem.

The event organizer wants to be clear about what they are protesting,

We are NOT protesting that the sign is capable of existing, or the people who put it up, or the ad agency, or the right to put it up. We are protesting patriarchy and sexism, and that this antiquated way of thinking about women exists at all. We are protesting the implied demand that women be silent and appreciate, regardless of whatever circumstances, their role as non-providers.

At the protest they made a large collection of alternative billboards with positive slogans embracing equality.

The Facebook event says that people can take home their ‘billboards’ to hang from porches, businesses, yards, or anywhere to spread a positive message and make Winston-Salem one giant positive billboard.

The group plans to make a billboard of its own that will be inspired by one of the designs made at the rally.

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