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‘Rainbow Alley’ Is A Magical Walkway In Downtown Greensboro

“Rainbow Alley” is a colorful project inspired by Downtown Greensboro Inc.

GREENSBORO, N.C. — It’s colorful and a very much artsy addition to downtown Greensboro.

That’s the “Rainbow Alley” as it’s called in Greensboro. It’s a colorful project inspired by Downtown Greensboro Inc. This is just the beginning for transforming this space which backs up to Scuppernong Books, 1618, and Jerusalem Market.

The artist, Gina Franco has been hard at work creating a beautiful, colorful, walkway through the alley off Washington Street. She was contacted to paint the alley which was in bad shape but was recently paved by the city. A number of people in the downtown area use the walkway.

Franco said she was inspired by her own rainbow staircase which was a big hit and is also in the downtown area. She said a lot of people loved the staircase.

“I was inspired by that piece and how much public interaction it had. I worked on rainbow alley five days, and it’s officially opened to the public,” said Franco.

She hopes that it will instill a sense of pride for all who take a stroll down “Rainbow Alley.”

“I think the alley will demonstrate how important art is for a community. I know the tenants who occupy the buildings on the alley have a sense of pride now,” said Franco.

She also said, “Rainbow Alley” creates a new destination for people who may not have visited the area. She even met a family from Reidsville who came to visit it after finding out about the project. 

So the next time you're in Greensboro, make sure you take a stroll down "Rainbow Alley."

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