KNOXVILLE, Tenn. — With summer in full swing and temperatures getting hotter, PepsiCo revealed a new flavor of Mountain Dew meant to help beat the heat: "Southern Shock."
Officials said that "Southern Shock" is a fruity, tropical-punch flavored drink. It is available at participating Bojangle's restaurants, on-tap.
"MTN DEW’s bold and refreshing spirit comes alive with every sip of our new Southern Shock beverage and it’s truly the perfect refreshment for those hot southern days and nights,” one of PepsiCo Beverages Chief Marketing Officers, Chauncey Hamlett, said in a press release.
Officials also said that people are encouraged to post what they think about the new drink on social media with the hashtag, "#MtnDewSouthernShock."