NEW YORK CITY, N.Y. — A piece of the Triad made it into the 94th annual Macy's Thanksgiving Day Parade on Thursday.
Parade staff and balloon handlers wore masks made by Winston-Salem-based HanesBrands. The company was the "Official Smile" of the parade, so the colorful masks featured bold printed smiles on them.
HanesBrands said the idea behind the masks was to remind folks to keep smiling through these unusual times.
HanesBrands quickly shifted its production to face-coverings and medical gowns when the pandemic hit in March. The company has donated 1 million masks to those experiencing homelessness across the country.