How Wall Drug Store turned free ice water into millions of customers

If you're driving along Interstate 90 from Minnesota to Montana, there's a good chance you'll see signs for the wildly popular tourist attraction Wall Drug Store. According to their website, Wall Drug brings more than two million people to the town of Wall, South Dakota, each year, but it didn't start out that way. Here's how they used several items, including free ice water, to lure in tourists during the Great Depression, transforming their entire business.
Published: 9:41 AM EDT July 23, 2019
Updated: 7:32 AM EDT July 23, 2019