GREENSBORO, N.C. — You might have something special planned for Father's day on Sunday. But the day actually ranks behind mother's day for planned celebrations.
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The National Retail Federation says 76% of people plan to celebrate Father's Day. Compare that to 84% on mother's day. We also spend more on mom. $25 billion dollars compared to $16 billion for dad.
Regardless of the holiday men planned to spend more than women. They planned to spend an average of $195 on mom compared to $139 on average on dad.
No matter what the most important gift qualities were the same for mom and dad. The gift should be cost-effective, convenient, create a special memory, and most importantly it should be unique.